Mitre 10 is the trading name of retail and trade hardware store chains, over 450 “Mitre 10″ and “True Value Hardware” locations throughout Australia. Operations are based on a co-operative system where the store owners are members of the national group and each has voting rights. The chain name references the mitre joint, but was inspired by the Mitre Tavern in Melbourne.

Mega is Mitre 10’s “destination hardware, or “big-box” chain designed as a one stop shop for big projects, to compete with Bunnings Warehouse. The main focus of the Mega is customer service, it markets itself as “All the help you need”, stores have customer service attendants stationed in different departments of the store i.e., plumbing, trade building supplies (timber), paint, the majority of these have a trade qualification. Mitre 10 Australia opened its first Mega in June 2004 at Beenleigh, Queensland.

In 2007 seven Mega stores operated across Australia, one in Queensland, one in South Australia and five in Victoria, Mitre 10 Australia originally had planned to have 50 MEGA stores open, or have store owners renovate from other store types, across the country in metropolitan and regional hubs by the end of 2009. As at August 2009 three stores have closed. The Ringwood, Victoria store closed due to financial difficulty, with the store employing over 130 people, while the Campbellfield, Victoria store was closed in March 2009 due to the building having structural problems, the store employed 54 people, with the closure staff were redeployed to other stores. The Modbury, South Australia Mega store was bought by Wesfarmer’s Bunnings Warehouse in January 2007, the store employed 100 people. Hardy’s Mitre 10 Mega in Pakenham, Victoria being the only store redeveloped from a smaller Mitre 10 Home and Trade store, still trading, with plans to expand. The Mega store in Lilydale, Victoria closed in late 2009, being the last Mitre 10 Australia corporate store. Three privately owned Mega stores are still operating in Australia, one in Beenleigh, Queensland, Pakenham, Victoria, and Chelsea Heights, Victoria (As of late 2011, Chelsea Heights has lost the mega branding and is now known as Womersley’s Mitre 10).


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